Emma Foley
New Zealand & Australia
“Emma brings a warmth and great way of bringing teams together. For our Day Spa business it became essential to have Emma work with myself and the team to help drive the day to day running of the business. I personally am so glad we signed up with Emma.”
Kate - Director Elderberry & Kate, Wellington
Emma’s Story
Emma has worked in some of NZ’s very best Award Winning Salons including Servilles, Toni & Guy and Buoy. Her roles included Therapist, Front Desk Operator, Operations Manager & Business Development Manager giving her an incredible range of understanding in what it takes to succeed. For the past 10 years she has worked to help Salons, Barbers, Spas & Clinics of all sizes achieve the sort of results they had struggled to achieve for years. Her unique experience combined with her ability to gain trust and win over even the most difficult people is why she is able to achieve breakout results for her Clients. Just one of Emma’s “Secrets to Success” is showing Salon Owners how doing the simple things systematically and with passion can turn even a struggling business into one that is easier to manage and makes significantly better profits. She says "In both Hair and Beauty businesses it's typically a case of the tyranny of the urgent over the important. The life of an Owner can be just putting out one bushfire after another. That's why it's so important to set simple time efficient routines that get results plus help to eliminate the chaos of our day. The impact is immediate!"
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Frog Bites
For Owners short on time and looking for quick sales turnaround.
Frog 1.5 hr workshops are the most cost-effective way for Owners & Managers to raise their rebooking, retail, or other sales numbers fast!
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Frog Results
For Owners, Managers & Teams looking to raise their Client service standards, improve culture and grow sales every month.
Our Client favourite monthly program. We work 1-on-1 with you or your Managers helping you set exciting goals, stay focused, and constantly be growing. Plus! We train your Team to have more fun and to raise their service standards so that sales come naturally!
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Frog Shoppers
Our Mystery Shop program for Owners, Managers & Teams who care about their client’s experience from start to finish and every detail in-between.
We pride ourselves on using quality shoppers specific to your market, ensuring we capture everything you need to know to make your clients journey truly memorable. Our mystery shop program both celebrates what you do that’s “Amazing” and highlights where you need "fixing". Delivering you the knowledge and tools to ensure everyone on your team has the confidence to win.
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Frog Mentors
For Owners wanting expert personal advice and support in taking their business to the next level.
If you’re ready for some serious business growth be it upsizing, building your brand or multi site growth we’ll have someone who is perfect for you. So that you’ll know if your Frog Mentor is right, your first consultation is Free.

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"Frog Coaching was just the injection I needed to get refocused on my business. Emma's enthusiasm is infectious, she truly commits to working with you to make your business more profitable."
Pene - Forever Young Hairdressing, Wellington
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"Emma is an ally in our salon business, she offers objective perspective and fresh ideas to help us achieve our goals."
Matt - Matt Forsman Hair, Wellington
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"I am continuously impressed by Emma's foresight and what she brings to the table, I always think she goes above and beyond. As a business owner there is so much to juggle and having a fresh pair of eyes to take a look at your business, is invaluable. She will not only help you with retail, rebooking, treatments, average dollar, etc., but she will help you with the salon journey."
Bronwyn - Director Toni & Guy, NZ
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“Emma provides such a wide range of knowledge across all aspects of my business. We love using frog, I would highly recommend it to anyone wanting a fresh set of eyes to help grow their business and keep their team focused.”
Becky - Hello Rosie, Waikato