Simon Murray
Australia
“In a nutshell Simon saved my business! I had been in business for 18 months and financially not looking good. I don't think my business would still be going if it wasn't for Simon. When he first started with us our rebooking rate was 17% and retail, well that was a tiny 8%. This is my 4th year in business now and I'm proud to say that our rebooking rate is 70% and retail now at 39%. What that means is - I get PAID and as a business owner that is a good thing. Furthermore, my Staff are a lot happier. So, before you think about spending money on equipment or a new product line, INVEST first in Frog Coaching, it will take your business from average to incredibly awesome. Thank you to Simon and Frog.”
Amanda - Wodonga Skin Centre, Melbourne
Simon’s Story
Simon is Australia’s most experienced Frog Coach. He has an incredible 20 plus year track record as a Frog that is second to none. He has helped Salons to move from “also rans” to award winning Icons of the Industry both in Hair and Beauty. Just check out what a few of Simons Clients say about him. With a standout 13-year background in Retail Management Simon was headhunted in 2000 as Salon Coordinator in his local Salon. In the next two and a half years Simon was instrumental in expanding from 1 to 3 Salons with combined sales in excess of one million dollars per year and had become a trusted partner in the business! Next came Frog! In 2003 Simon joined Philip Gould helping to create a World First in Salon Coaching! Coaching Programs that made selling Fun, excited Stylists about numbers and made Frog Challenges the most Transformational Training Innovation in Salon History. Simon has trained thousands of Stylists, Managers and Owners across the world in how to achieve spectacular growth fast! As a hands-on Frog Simon is beloved by his Clients and their Teams for his energy, charisma, and the Fun he brings to his Coaching Sessions. His ability to meld Fun and Games into serious performance Challenges is unrivalled in the Coaching Industry Worldwide. If you’re looking to Grow your Salon Business calling Simon is “a no brainer”
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Frog Bites
For Owners short on time and looking for quick sales turnaround.
Frog 1.5 hr workshops are the most cost-effective way for Owners & Managers to raise their rebooking, retail, or other sales numbers fast!
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Frog Results
For Owners, Managers & Teams looking to raise their Client service standards, improve culture and grow sales every month.
Our Client favourite monthly program. We work 1-on-1 with you or your Managers helping you set exciting goals, stay focused, and constantly be growing. Plus! We train your Team to have more fun and to raise their service standards so that sales come naturally!
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Frog Mentors
For Owners wanting expert personal advice and support in taking their business to the next level.
If you’re ready for some serious business growth be it upsizing, building your brand or multi site growth we’ll have someone who is perfect for you. So that you’ll know if your Frog Mentor is right, your first consultation is Free.

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"Simon and the FROG program is truly awesome; it sets standards and accountabilities for all team members and has created a winning culture in my business. We had an 8% jump in revenue straight away, 25% jump in client retention and our rebooking went through the roof. Simon has a knack of getting the most out of anyone in my team and working on their strengths and weaknesses to get more engagement from my staff and ultimately more revenue for my business. I would recommend Simon and the FROG program to anyone."
Shane - Essential Beauty, Melbourne
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"I look at a lot of situations in the past, if only I knew what I do now. 12 Months on from my first meeting with Simon from frog, my business is averaging $800 a week more than what it did last year. We are averaging 3 new clients every day, with minimal marketing costs. I have an incredible team; my staff are happier and most importantly so am I. I'm really looking forward to our next 12 months. P.S on a deep and personal note... Thank you!!!"
Emily - Hairem Scarem, Bindigo
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"I have learned more working with Simon from Frog Coaching in 3 months than I did working with another high-profile salon coaching company in 5 years! Plus, we have doubled our retail sales giving us more options in our business. We are looking forward to a positive - prosperous future for our Salon."
Nicole - Beauty Necessities, Melbourne
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“The Salon has an extra buzz! I am so pleased! Thank you, Simon, you're really teaching me to be the Leader I have aspired to be.”
Emma - Manhattan Hair, Wodonga